You’ve probably seen the angry posts – odds are, written by the friend of the guy who tried to spike you that one time – about Gillette’s latest The Best Men Can Be ad.
@Gillette I hope you're sat in your offices smiling about all the feminists coming out in support of your ad. Problem though, the men you hate (used to) buy your products, not hairy feminists. Way to shoot yourself in the foot #Gillette #GilletteAd #Gilletteboycott
— Kieran (@Crypto_Kieran) January 15, 2019
— Frapes (@Frapes3) January 16, 2019
Let’s start a campaign to throw all @Gillette products in the trash. Throw away ur Gillette products and tweet a pic or video of them in the trash. Retweet if ur in. Mine are going in the garbage tonite. #gilletteboycott #GilletteAd https://t.co/J1BfuvscXG
— Average Guy (@BGRavgguy) January 15, 2019
Men called for a boycott of the brand using the #GilletteBoycott hashtag. And once again, womxn all over the world had to bear the load of the emotional and intellectual labour it apparently takes to educate men on how not to be douchebags and treat women with some modicum of respect.
Basically, Gillette’s ad tackled the now-almost-fucking-dry topic of toxic masculinity. However reactions to the ad prove that still in 2019, this is an issue. Equality is still a ‘controversial’ topic and not a given.
Turns out Gillette doesn’t work well with sensitive skin after all.
— ? someone's halls are getting decked ? (@MordredOCE) January 16, 2019
I don’t know what else to say (so I’ll leave it to these Tweets).
News flash: you shouldn't feel personally attacked by an ad that promotes anti-bullying and anti-harassment movements and LITERALLY SHOWS men being kind and helpful unless YOU ARE THE PROBLEM. #GilletteAd
— tea (@kxceygabrielle) January 18, 2019
funny how the same people calling us a “snowflake generation” are getting offended over a commercial that teaches simple morality and kindness. #GilletteAd
— faith ☻ (@faithhwillett) January 17, 2019
Women have been told what to do and what to be by adverts for decades. Shave this, dye that, lose that weight, lift your boobs etc. Men get told to be nice and they go apeshit. #GilletteAd
— Vermillion Gecko (@VermillionGecko) January 17, 2019
Butler, give me strength.
Lepore, give me courage.
Dunham, get me another espresso.
Apparently, we’re still on page one.
Words: Arlin Bantam
Feature image: via
Feature image: via