The economic effects of the national lockdown continue to ripple through the creative industry. Three Magazine has rounded up local projects that have emerged to provide temporary solutions and support to creatives as well as spread awareness and help COVID-19 efforts (sometimes all at the same time!). Look out for our Lockdown Lists shining a light on such projects in the art, photography, fashion, video, music and events worlds.
It is no secret that the lockdown in South Africa has caused a lot of chaos for businesses especially those in the fashion industry. The effects of this are even more so catastrophic for independent local brands.
But there is light! Many brands are adapting to the situation. They are taking this negative and turning it into a positive by helping to support those in need. We have identified three brands doing just that.
Our Lockdown Clothing Crisis Chameleons:
GOOD GOOD GOOD
This local clothing brand has made it their mission to help others, releasing limited edition t-shirts in collaboration with other creatives like Shaun Hill, Kgabo, Matthew Freemantle for Max Bagels and Solid Waste.
For every t-shirt sold, the brand and the creative pledge to donate 2 harvest bags of fresh produce in support of Food Flow who aim to “keep the food flowing from more farms to more communities. “
Granadilla Swim is a swimwear brand who after being turned upside down by this crisis had come to a standstill. When faced with the possibility of closing their doors they started an initiative to help other small businesses. The brand has evolved, using their resources to deliver essentials like fresh fruit and veg to help customers stay home, stay healthy and flatten the curve.
The team launched Granadilla Eats , partnering with local farmers and popular small businesses to deliver essential goods during the lockdown.
BLURRED LINES CO
Cape Town based golf and surf brand, Blurred Lines Surf & Golf , are doing their bit to flatten the curve by pledging to purchase food hampers to feed families for a month through the Pick ‘n Pay ‘Feed the Nation’ campaign.
To do this they partnered with designer Daniel Raubenheimer to create limited edition t-shirts and hoodies. Initially the brand aimed to feed 50 families with the first t-shirt release.
After reaching this target in a week they decided to release a new range with Daniel Raubenheimer called ‘ICE-O-LATE’ to feed another 50 families for a month.
It is important that we find a way during this time to support local businesses and our community. Not only will we be helping people who need it now but we also be making sure small businesses can continue to operate and employ staff until the lockdown ends and the outbreak eases.
Feature image: ‘Hygiene’ by Good Good Good x Kgabo, edited by Zoya Pon